Jeff marks an end to years of service

Bendigo Weekly | Bendigo Weekly | 31-Aug-2017

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ONE of the Bendigo Bank’s longest serving employees will retire today, bringing an end to 51 years of his service with a smile and outstanding commitment to customer service.

Born and bred in Bendigo, Jeff Ruff started behind the counter at the then Sandhurst Building Society in 1966, working from premises on View Street that are today home to the Bendigo Weekly.

In a career spanning more than half a century, Mr Ruff has become one of the organisation’s best known faces, describing himself as a window into the Bendigo and Adelaide Bank for countless customers, solicitors, real estate agents and other financial institutions who have conducted business with the Bendigo.

“Bendigo should be very proud of what this bank has achieved,” he said.

“And it’s very community oriented, and that’s my response that I’m part of that…. Making sure whoever I deal with has a positive experience.”

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