The Salvation Army launched the Red Shield Appeal in Bendigo on Wednesday.

Major Andrew Walker of the Salvation Army Bendigo said the Salvos are aiming to raise $50,000 in the Bendigo region this year to help meet the growing demand on local services.

Girton Grammar School, long-time supporters of the Red Shield Appeal in Bendigo, will once again get behind the campaign.

This year about 300 students will knock on doors in Bendigo and Castlemaine, adopting an innovative high-tech approach.

The school has developed an online tool that enables students to map out the geographic area where they plan to collect.

It allows students to sign up for a specific targeted area so there is no overlap in their fundraising efforts.

About 300 students will knock on doors in Bendigo and Castlemaine.

Headmaster Matthew Maruff said the school was pleased to support a charity that provides services in the Bendigo region.

“Work includes the provision of drug and alcohol abuse programs, support for domestic violence and family breakdown assistance,” Mr Maruff said.

In Bendigo, the Salvation Army has worked with more than 2000 families and individuals in need of support over the past 12 months.

Assistance has included financial and material support, counselling, financial counselling, and drug and alcohol addiction support.