The Midland Highway site of the proposed big billboard.

TWO proposed billboards are “too flaming big” for Bendigo and risk Americanising the city, according to City of Greater Bendigo councillor James Williams.

Cr Williams was talking about a 10-metre-high, nine-metre-long electronic sign proposed to be built on High Street in Kangaroo Flat, and another large, static sign for Midland Highway, both submitted by advertising firm Total Outdoor Media.

The company appealed both proposals to VCAT after the council failed to respond to its application with the statutory timeframe and councillors on Wednesday were required to establish their position for a hearing on November 1.

Cr Andrea Metcalf said the council should not support the sign in Kangaroo Flat because it was detrimental to the character of the suburb.

Cr Rod Fyffe noted the signage was bigger by far than anything else that was in Bendigo and the proposal was to build it at a key entrance to Bendigo.

“The last thing we want is a sign like that to distract from the interest of the area,” he said.

The proposed sign at Goornong was more than 12m long and 7m high.

“It is just too flaming big and we don’t want to be in the countryside with signage of this nature,” Cr Williams said.

“We don’t want to Americanise the joint and for me it is just entirely inappropriate.”