Star Wanyama with her mother Naomi Wanyama. Photo: ANDREW PERRYMAN

A HOPE for more diversity in locally produced content has sparked the forming of a new Bendigo-based talent agency, with the primary aim of having young people of all backgrounds, and their voice, at its core.

Talent Star was born out of a conversation between businesswoman Laura Patterson and 17-year-old Star Wanyama, who believed she was a visitor in her own city, not seeing people of similar culture in local media and advertising.

“All people from all walks of life at a young age should be able to see themselves in the media and feel a connection,” Ms Wanyama said.

Local content-creating businesses wanting to access the talent or get involved should contact 0409 003 003.