Bendigo Community Health Services is joining VicHealth in calling on young people in the Greater Bendigo region to focus on the tactics used by alcohol companies to encourage them to buy drinks.
The Top Spin Competition encourages young people aged 18-29 to look for alcohol selling ‘tactics’ and creatively call them out using a text, video or photograph.
The young person submitting the most creative entry each week will receive a $1000 prize with three other entries receiving a minor prize of $100.
BCHS’ Anne-Marie Kelly said 40 per cent of Victorians aged 18-34 drink at risky levels at least once a month.
“That’s great for alcohol industry profits, but not so great for our young people,” Ms Kelly said.
“The number of young Victorians who end up in hospital with some type of alcohol-related injury or issue has risen 24 per cent since 2009.’’
Ms Kelly said the Top Spin competition was about getting young people to think about the tactics used by the alcohol industry to encourage them to drink.
“Empowering young people to speak up about advertising is important in not only educating them about the tactics used but getting them to think carefully about what’s acceptable and what’s not,” Ms Kelly said.
The Top Spin competition runs until May 12.
Learn more about how to enter the Top Spin Competition by visiting www.bchs.com.au.